He points out that while many museum brands must work around centuries-old buildings, this one was the opposite: "an exciting challenge to work on a museum in a completely new building".
Saadiyat Island is becoming a cultural epicentre, home to the Louvre Abu Dhabi, the soon-to-complete Guggenheim Abu Dhabi, and the Abrahamic Family House. The Natural History Museum sits within this architectural context, so any brand had to hold its own among global heavyweights.
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