It’s become fashionable to talk about places as brands, but to create real meaning we need to be much more nuanced than this, says creative director Benji Wiedemann.

Wiedemann Lampe founders discuss the dynamic of their creative partnership.

We live in an age when the identity of our cities is more important than ever—there is an increasing urgency for cities to examine how they are perceived.

Benji Wiedemann shares his inspiring journey into the industry, with valuable insights about his role and the path that led him to where he is today.

How does a location move away from a bad brand? Wiedemann Lampe’s Alex Lampe shares the answer as part of The Drum’s Travel and Tourism focus.

Alex Lampe, discusses how he fuels his creative practice with scientific concepts.

In a way, these museums are victims of their own success.