A day in the life of designers Benji Wiedemann and Alex Lampe

In 2006, Benji Wiedemann and Alex Lampe co-founded Wiedemann Lampe, a brand consultancy at the intersection of culture and commerce. Their agency crafts compelling brands through strategic excellence and creative artistry. In this interview, we explore their journey, partnership, and approach to design.

BW: I’ve been brewing elderflower champagne recently, and I think that makes a nice analogy for our relationship. Our work together is the alcohol, the good stuff, the heavy hitting stuff, while the bubbles, the fizzy stuff, are a bonus – just like our friendship.

We balance each other out well. I have a tendency to be overly critical, and that can end up being destructive. Alex is the more objective voice in my ear telling me to shut up and get on with stuff.

AL: I tend to work in a much more hands on way, my process is very iterative. I work across the whole project, from the initial strategy to the final digital expression and coding. The majority of our projects are very complex and multi-dimensional, which means I need to be constantly rethinking and improving what we’re doing to get to our end goal.

BW: I’m sure people think I’m just dilly-dallying, as I spend a lot of my time hopping from project to project and person to person. As someone who’s neurodivergent, I need to move a lot to be able to concentrate. Unlike Alex, I can’t focus while sitting in one place. Only in this state am I able to process hugely complex problems and bring them to a one focused ‘singularity’. 

AL: Don’t rush into starting your own business. Gaining experience is key before you take on the responsibility of clients, teams, and your livelihood.
BW: Be kind to yourself and trust your journey—we’re all works in progress.

Read the full article here.