Highlights from the episode:
In a recent episode, Rupert Maconick of Saville Productions joins Alex Lampe and Benji Wiedemann of Wiedemann Lampe to discuss the evolution of destination marketing. The conversation highlights how brands can engage audiences by authentically showcasing a destination’s unique identity through storytelling.
The trio explores how documentary-style films and brand-sponsored content have become key tools for connecting with today’s experience-driven audiences. They emphasize the importance of creating content that goes beyond promotion, capturing the true character of a location.
The discussion also touches on the growing importance of social and environmental responsibility in marketing, with brands using their influence to promote sustainability and address local challenges. Ultimately, Alex, Benji, and Rupert reflect on how destination marketing, when done authentically, can empower communities, celebrate culture, and drive positive change.
Listen to the full episode here.
