Highlights from the episode:
How destination marketing needs to evolve, from genericism to authentically showcasing a destination’s unique identity through varied and vibrant storytelling.
How documentary-style films and brand-sponsored content have become key tools for connecting with today’s experience-driven audiences. Creating content that goes beyond promotion, instead capturing the true character of a location and sharing this with generosity and artistry.
How social and environmental responsibility are gaining precedence in destination marketing, with brands using their influence to promote sustainability and address local community-centric challenges. When done authentically, destination marketing can, and more importantly should, empower communities, celebrate culture, and drive positive change.
Listen to the full episode here.
