Luxury fashion brands have long understood that shopping is more than a transaction. They excel at blending global prestige with local nuance, creating bespoke environments that reflect local values and aesthetics. These stores feel rooted in place, with a distinctiveness of place that makes them desirable.
We see this a lot from luxury fashion brands in the UAE, where new cultural districts and destinations are being built from scratch. A new retail destination in Diriyah, Saudi Arabia, for example, is inviting a carefully selected number of luxury brands to set up flagship stores that correspond to the values of the city – making each one not only a one-of-a-kind but true to the spaces they inhabit. Brands either strive to align visually with architecture of the district or offer experiences that match the local rhythm.
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