Navigating the thin line between creativity and innovation

I moved from Germany to the UK in 1998 for a month-long work placement at an ad agency in Soho Square, and I fell in love with London. That month turned into six, and then I eventually moved back to study graphic design in Bournemouth. After that, I returned to London in 2002 and joined Lewis Moberly as a designer. Those years were pivotal—I learned so much about design and what it means to create for a client. It’s also where I met Alex Lampe, and together, we eventually founded Wiedemann Lampe. 

Honestly, the hardest part has been consistently finding the strength to get back up and keep going, especially when things don’t go as planned. In an industry full of talented people, it’s easy to compare yourself to others and feel disheartened. The key for me has been to make small, incremental steps each day, even when it feels tough. Over time, you realise how far you’ve come. It’s about pushing forward, even when you don’t feel like it.

I would tell my younger self to be kinder and trust myself more. We’re all works in progress, so it’s important to give yourself some grace along the way. To aspiring creatives, I’d say: make sure what you’re doing is something you truly love. Work hard, dream big, and stay curious. This isn’t just a job—it’s a calling. We’re always in a cycle of trial, error, and improvement. The key is to keep learning from those experiences because you love what you do.

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