Wiedemann Lampe
Interview

Debbie Millman: What Matters to Benji Wiedemann

For Benji Wiedemann, creativity is everything—whether designing professionally or stacking stones on a beach. His earliest memory of being creative comes from mornings spent with his father, who would sketch elaborate scenes for him to colour in, shaping his love for making things.
Debbie Millman: What Matters to Benji Wiedemann

What is the thing you like doing most in the world?

Creating. Not just designing, but making something out of nothing. Whether it's putting together a meal from scraps in the fridge or stacking stones on a beach, the act of creating brings me joy and a sense of purpose.

What is your first memory of being creative?

It’s more of a shared memory with my dad. He worked a lot, so we had little time together, but in the mornings, before he left, he’d draw for me—underwater scenes, safaris, even creatures he made up. I’d take those drawings to kindergarten and spend the day coloring them in. Looking back, those moments shaped my love for creativity and its power to connect people.

What is your biggest regret?

They say you regret the things you don’t do, so I tend to just go for it. That said, stepping off a ladder barefoot onto a cactus? That, I regretted instantly.

How have you gotten over heartbreak?

I haven’t. But I don’t see that as a bad thing. Heartbreak shapes you. There’s value in finding growth in pain, though I’m still working on that. And, of course, there’s always Ben & Jerry’s Chocolate Fudge Brownie.

Benji 1 Square BW

Doubt is a powerful tool for questioning and interrogating my thoughts and decisions, ensuring all my actions are done from a place of unity, authenticity, and integrity. And I like my hands.

— Benji Wiedemann, Executive Creative Director, Wiedemann Lampe

Do you believe in an afterlife?

I do, but not in a traditional sense. Our bodies return to the earth, and our values become part of a shared consciousness. That’s why I focus on culture—helping shape what we pass on to the next generation.

What is your absolute favourite meal?

Laksa from Apium Noodle Bar in London—specifically, number 29A on the menu. The place closed ten years ago, but I have hundreds of photos documenting every bowl I ever had. If I can’t eat it again, at least I can relive the memories.

Read the full interview here to discover Benji's unique perspective on life, self-doubt, and his ultimate comfort food.

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