Opinion

Breaking free from the echo chamber

Vanya du Toit shares her perspective on how empathy, curiosity, and open thinking can spark original ideas and help build more authentic, impactful brands.
Breaking free from the echo chamber

What do we unlock when we shift our mindset from certainty to curiosity? In ourselves, in our relationships, in the potential of our brands and businesses?

What does it mean to celebrate difference - when researching and engaging stakeholders, and when articulating insights and landing strategies?

How do we listen with more empathy, with more curiosity? And acknowledge the practical obstacles active listening creates in ‘smooth’ project delivery?

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"Originality starts with empathy, curiosity, and the courage to listen. When we embrace diverse perspectives, we create brands that truly connect."

— Vanya du Toit, Associate Director, Wiedemann Lampe

At Wiedemann Lampe, we believe that businesses grow stronger when they listen more deeply, think more broadly, and connect more authentically. Because when we embrace the full richness of human experience, the work we create doesn’t just look good – it matters.

Read more here.