The conversation delves into their 17-year business journey in the design world, their work in culture, and their carefully-crafted practice of expressing abstract ideas with creativity and accessibility.
Highlights from the episode:
Starting out during the dot-com boom and crash: Benji and Alex discuss how beginning their careers during a time of volatility shaped their perspective on risk, work ethic and the shifting value of design.
Influence of Lewis Moberly: They reflect on their time at the iconic design agency under Mary Lewis, whose mentorship has profoundly and consistently impacted their careers.
Design's role in branding and cultural narratives: They explore how design not only influences branding strategies, but shapes the cultural stories we tell.
Insights for standing out in the design industry: It’s a competitive world out there, and the best way to get yourself seen is through individuality. Benji and Alex share some practical advice for aspiring designers on how to carve out a path that balances personality, professionalism and distinction.
