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Mining with Principles

Mining with Principles

ICMM

Mining with Principles

  • Transforming organisations
  • Building brands

What we did

  • Brand strategy
  • Brand architecture
  • Visual identity
  • Verbal identity
  • Campaign

Three billion tons. That's the volume of metals and materials required as we move the world to net-zero. Without these raw materials, there’s no renewable energy, no green technologies, no sustainable cities. ICMM are working at the coalface of this paradox – that emitting less relies on extracting more. They bring together a third of the global metals and mining industry to remould a sector that is renowned for exploiting communities and the natural environment. We partnered with ICMM to develop their vital new strategy, Mining with Principles, and to give it more impact and reach.