Planting Fields is an arboretum and historic state park in Long Island, New York. It's one of those places you visit and instantly fall in love with. The 400-acre estate has botanical gardens and greenhouses, historic buildings, landscapes designed by the Olmsted Brothers, woodlands, art and much more. But this richness of offer was an Achilles heel. Planting Fields Foundation had struggled to communicate what they're about in a way that was accessible and easy-to-understand. And this meant visitors were failing to experience the place in full bloom.