Echoes of Time

We drew inspiration from the idea of “Collective Memory”, exploring how memories and knowledge transcend time and space. Our concept focused on the kinetic nature of time - constantly moving forward, always considering the past - capturing both progress and reflection in a single unified identity. We brought together multiple languages, in honour of the fusion of ideas and cultures that create richness in shared knowledge.

This approach not only aligned with the values of the Art Prize, but also sparked nuanced and meaningful dialogue between artists and the public. Through this collaboration with Louvre Abu Dhabi and Richard Mille, we were able to create a campaign that celebrates creativity, history and cultural exchange on a global scale.