Wiedemann Lampe WL Natural History Museum Whales Exhibition Overview 1 6000px 16x9

Whales: Beneath the Surface

Whales: Beneath the Surface

Natural History Museum, London

Whales: Beneath the Surface

  • Shaping places
  • Creating journeys

What we did

  • Verbal identity
  • Experience

To mark the welcoming of Hope, the Natural History Museum’s resident Blue Whale and symbol of humanity’s power to shape a sustainable future, we developed the identity for the Museum’s flagship immersive exhibition exploring the majesty and mystery of the underwater world of whales. This exhibition made physical the Museum’s revolutionary shift in narrative represented by Hope - from one of history and extinction, to one of life and conservation. From stories of the past, to pledges for our future.

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