A Masterpiece Reframed
TEFAF
Purpose
- Transforming organisations
- Building brands
- Creating journeys
What we did
- Brand strategy
- Visual identity
- Experience
- Wayfinding
How do you modernise an institution? Our work with TEFAF was to help them reach out to a new generation of art lovers around the world by highlighting their relevance in today’s market. It was critical to re-establish the role and importance of the organisation around the world, unifying their message and streamlining all communications. The work broadened TEFAF’s global impact through inspiring service innovation and solidifying their brand as THE destination for the art world.
The brand identity has been designed to cut through the noise of a highly saturated landscape. It effortlessly opens up into a clear and transparent visual system; one that celebrates the pleasure that comes from quality and craftsmanship. It works in the same way as TEFAF itself, it offers a framework that champions consistent high quality content and accessible expertise that is rooted in passion. The identity is easy to apply and offers limitless opportunity for reinvention from highly tactile experiences through to our main symbol in its most reduced state.
