Ride Ahead
Velodrome Abu Dhabi
Purpose
- Building brands
- Shaping places
- Creating journeys
What we did
- Brand strategy
- Naming
- Visual identity
- Verbal identity
- Experience
- Wayfinding
- Digital
- Campaign
Cycling represents an inextricable bond between man and machine, the two working together to create momentum, movement and dynamism. Velodrome Abu Dhabi is a performance cycling centre for elite and everyday athletes.
You know that fire inside that wills you on.
We have it too.
That grit. That perseverance. That fearless pursuit of going further. Going faster.
At Velodrome Abu Dhabi, everything we bring you is to bring out the best athlete in you. Whether you’re going pro or you’re just starting out. We help you find that edge. It’s in every inch of the track, in every piece of technology, all designed to forge the path of least resistance. To make you fly.
When you clip into those pedals. Norwegian pine circles beneath you for 250m. Banking at precisely 41.8°. Every spin. Every lap. Every turn. Velocity rising. Revolutions mounting. Knuckles white and adrenaline rushing. That feeling.
That’s the ride.
Come to train – indoors, outdoors, on the roof. Come to race. Come to learn. Or come to watch the world’s fastest break records on one of the world’s fastest tracks. Human and machine blurred into one.
And when your fire starts to burn.
We’re here, waiting for you.
Ready to ride.
