
Alumni: York for Life
University of York
Purpose
- Building brands
- Creating journeys
What we did
- Brand strategy
- Visual identity
- Verbal identity
- Experience
- Digital
- Campaign
A lifelong York community, built to learn, share, and grow. The University of York envisioned a platform that would connect alumni, fostering lifelong learning and collaboration. Built around personal interests, it offers tailored mentoring, coaching, and skills development, bringing York’s global community closer than ever.
A Lifelong Identity for a Lifelong York Connection.
York needed a verbal and visual identity for its alumni learning and community platform—one that aligned with the University brand while standing out as its own entity.
Our solution, 'Learn on, Share on,' captured the cyclical nature of lifelong learning. The visual identity was designed to be bold yet adaptable, with mark that adapts dynamically while maintaining recognisability, reflecting the ever-evolving nature of alumni experiences. More than a digital tool, we envisioned the platform as a place brand—an inviting space where York alumni belong, contribute, and thrive.
By embedding a sense of belonging within a flexible and engaging design, we created an identity that not only supports the University's alumni but also sets a precedent for future sub-brands.











