Alex Lampe and Benji Wiedemann speak with Communicate Online about building culture slowly, thoughtfully, and with purpose.
For them, brand and culture aren't separate forces, they evolve together. A brand helps to shape culture but culture also shapes the brand. Starting with deep insight into context heritage, behaviours, values, region which ensures your brand resonates and belongs.
When culture is built slowly and rooted in values, context, and purpose, it transforms more than just a brand. It shapes communities.
Read the full article here.
